Thursday, March 16, 2007
Display Ads Still Get the Job Done
www.emarketer.com

Vonage has brought the high tech of VoIP to the masses, but when it comes to online ads, it still believes in the basics, according to new data from TNS Media Intelligence. The Internet phone company spent over $185 million on display ads in 2006, outspending both rival Verizon Communications and display ad giant Netflix. Read more

Thursday, March 16, 2007
One Third of Internet Users Have Logged on Wirelessly
www.clickZ.com

According to the Pew Internet and American Life Project, Some 34% of internet users have logged onto the internet using a wireless connection either around the house, at their workplace, or some place else. In other words, one-third of internet users, either with a laptop computer, a handheld personal digital assistant (PDA), or cell phone, have surfed the internet or checked email using means such as WiFi broadband or cell phone networks. Read more

Thursday, March 15, 2007
Publishers Increase Video, Hybrid Advertising Formats
www.clickZ.com

The number of publishers supporting video ad formats has increased by 80 percent since last year, according to Advertising.com's fourth annual online publisher survey. Along with the increase in broad-based publishers offering video advertisements, 100 percent of sites with streaming content said they are monetizing it with video advertising. Read more

Thursday, March 1, 2007
Citysearch Acquires Insider Pages
www.clickZ.com

IAC/InterActiveCorp, parent to Ask.com and Citysearch, announced plans to acquire reviews-based local search provider Insider Pages and operate it as a separate brand within the Citysearch business. "Insider Pages has great reviews content and a fantastic team that we wanted to bring on board to continue our product innovation roadmap," Dinesh Moorjani, VP of corporate strategy and development at Citysearch, told ClickZ. IAC will retain the Insider Pages brand identity and positioning, using its reviews to strengthen and complement Citysearch. The site has more than 600,000 merchant reviews on local businesses in 30 markets across the U.S., and 2 million monthly unique users, according to comScore. All 10 Insider Pages employees will move from Redwood City to Citysearch's San Francisco office. Read more

Tuesday, February 27, 2007
Revving Up: Scion Starts Pre-Launch Campaign
www.brandweek.com

Scion has launched a comprehensive pre-launch campaign for the 2008 xB, including a Web site at which patrons can earn points in quest of a new xB, among other prizes. The site, at Want2bSquare.com , hits two months in advance of the release of the boxy car, which was unveiled at the Chicago Auto Show earlier this month. Consumers can score points for watching videos, playing games and by e-mailing aspects of the site to others, earning their way to the car and other prizes that include a plasma screen TV, DJ tables, a home theater system and an Xbox system. The campaign, via Attik, San Francisco, has trickled out virally over the past several days. The car will begin showing up in dealerships in late April. Read more

Wednesday, February 21, 2007
Video Grabbing Apps May Cause Headaches for Media Firms and Advertisers
www.clickZ.com

As companies seek to balance the promotional aspects of video distribution with their desire to control content, software like the new Replay Media Catcher could poke another thorn in their sides. The streaming multimedia recording application, as well as similar products already on the market, could have implications for media companies and advertisers when it comes to grabbing their content or skipping video ads. Read more

Wednesday, February 14, 2007
Arami Design Launches Four New Technology Brands in February
www.aramidesign.com

Arami Design announced today the delivery of a record-breaking four fresh technology brands in the same calendar month. Oakley Networks, Grammatech, Boardwalktech, and Grandis engaged Arami to build and strengthen their brand presence and to strategize, implement, and deploy their new, enhanced image throughout all customer-facing channels. Read more

Monday, February 12, 2007
Ad Rankings For Your Super Bowl File
www.centerformediaresearch.com

If you missed the complete ad review, or real time reactions to the ads by USA Today, here's a data summary to close out the season. In addition, there's a link at the conclusion of this Brief to view each of the ads individually, for which advertisers paid up to $2.6 million for a 30-second spot. Read more

Friday,February 2, 2007
DIGITAL AD FIRM AKQA SNAPPED UP
www.nypost.com

After shopping itself to Madison Avenue, digital marketing agency AKQA agreed to sell a majority stake to private equity firm General Atlantic LLC. The sale, which follows Publicis Groupe's $1.3 billion acquisition of Digitas, underscores the demand for agencies that can deliver campaigns across digital media from the Internet to cellphones to video games. Read more

Thursday, February 1, 2007
Google 4Q earnings soar, but stock droops
www.examiner.com

SAN FRANCISCO - Google Inc. has grown into a financial juggernaut so quickly its extraordinary growth is starting to look routine - a phenomenon making it more difficult for the online search leader to impress investors. That challenge became more apparent late Wednesday after Google trounced analyst expectations with a fourth-quarter profit that nearly tripled from the year before. The performance also marked the first time Google's quarterly earnings have exceeded $1 billion in its eight-year history. Read more

Wednesday, January 31, 2007
Do Agencies and Marketers Walk-the-Talk?
www.centerformediaresearch.com

According to a new strategic leadership study conducted by Louws Management Corporation, while 80% of 711 advertising and marketing professionals surveyed said they are strongly aware of their company's brand positioning, only one fourth of them "...can clearly articulate (their) company's brand position to... clients, customers or prospective clients." This includes 30 percent of senior management, notes the report. The study makes several critical observations regarding the use of advertising tools that would lead to strategic solutions for clients. Read more

Wednesday, January 17, 2007
Motivo to uncover hidden treasure of California's north coast
Motivomarketing.com

Crescent City/Del Norte County hires Bay Area marketing firm, Motivo, for branding strategy and first time ever advertising campaign San Mateo, California, January 10, 2007-- The Crescent City/Del Norte County Visitor's Bureau in California has retained Motivo, an advertising and marketing firm in San Mateo, to provide marketing strategy and creative services for its new push to increase tourism. Read more

Monday, January 8, 2007
Craigslist Turns to Police, Community to Fight 'Spamvertising'
Clickz.com News

Craigslist is serious about cracking down on advertisers that are breaking the site's rules: It has added new tools to allow community members to flag offending posts, and it has enlisted the aid of the police and ISP-tracking services. Craigslist has been inundated with "professional marketers" trying to circumvent the classified ad site's rules and market products and services to the community, ClickZ reports. Read more

Saturday, January 2, 2007
Online Social Networks Favored by Gay, Lesbian, and Bi Population
Clickz.com News

The percentage of online gay, lesbian and bisexual individuals using social media outweigh their heterosexual counterparts. That's according to a recent survey conducted by Harris Interactive and Witeck-Combs Communications. About 27 percent of the gay, lesbian, and bi population visits YouTube for an hour or less each week, compared to 22 percent of the heterosexual population. Read more

Saturday, December 30, 2006
Judge blocks Bay Area newspaper agreement
San Francisco Business Times

The Bay Area's two biggest newspaper owners can't collaborate on distribution and advertising pending the outcome of an April antitrust trial, a U.S. judge ruled Tuesday. MediaNews Group Inc. and Hearst Corp. are being sued by local real estate investor Clinton Reilly who says their acquisition of former Knight Ridder Inc. papers from the McClatchy Co. (NYSE: MNI) violates antitrust laws. Read more

Wednesday, December 20, 2006
$100 Mil. Audi Picks Venables
AdWeek.com

DALLAS Audi of America said it has selected San Francisco independent Venables, Bell and Partners to handle creative chores on its ad account following a review. Estimated billings are $100 million. Read more

Wednesday, December 20, 2006
Do food ads make kids fat? Effort to limit commercials may be revived
SFGate.com



An alarming growth in the rate of overweight children and the political sea change in Congress make it likely that lawmakers will consider restricting the marketing of food to kids. With a briefcase full of warnings about the mushrooming childhood obesity rate, Sen. Tom Harkin, D-Iowa, will become the chairman of the Senate Agriculture, Nutrition and Forestry Committee next month. Read more

Friday, December 8, 2006
BAY AREA BART board overturns decision to allow liquor ads on trains Community groups raised concerns about underage drinking
SFGate.com



The BART Board of Directors on Thursday overturned a 3-month-old decision to allow some booze advertisements on trains and in stations -- heeding the demand of community groups concerned about underage drinking. Read more

Wednesday, December 6, 2006
Aromatic ads pulled from city bus shelters Cookie smell didn't pass muster with the scent-sensitive
SFGate.com

Cookie-scented strips were ordered off San Francisco bus shelters Tuesday, and now city officials are considering a ban on advertisers' efforts to use the powerful sense of smell on the captive audience waiting for a bus. Read more

Monday, December 4, 2006
Oakland A's hire Sony exec for VP of sales
SFGate.com



The Oakland Athletics tapped a Sony Corp. executive to fill an opening in the team's sales and marketing department. The baseball club said Jim Leahey will become vice president of sales and marketing on Dec. 12. Read more

< Back

News & Events | Agency Directory | Job Listings | Ad Links | Books/Magazines | Videos | Contact