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Large agencies have a lot to offer. They have considerable resources, high-profile clients and amazing talent within their walls. For me, Goodby, Silverstein & Partners was one of the most inspiring places to be. They excel at hiring people who contribute strongly to the culture of the agency, and therefore, to culture in general. From that, great work comes. Being there provided an amazing education. I don't know how much of an influence I was on them, but they certainly shaped my thoughts and beliefs about iconic communication. They believe in rewarding consumers for spending their limited time interacting with brands. That's an astute insight, clearly reflected in their body of work. My time in Chicago, San Francisco, Seattle and Portland has shown me some very different approaches to advertising. Jay Chiat's question, "how big can we get before we get bad?" is a pertinent one. Large agencies have some of the best and the brightest in the business, yet by nature are burdened with many of the stultifying characteristics of any corporation. It's hard to be nimble with 250+ people and the hierarchy that inevitably ensues. That's not to discount the success of the big guys - there's much of it in that arena. However, I thrive in a smaller company where I can see how my contribution counts. The work I'm currently involved with is impressive. I look forward to my part in the continued evolution of this agency. Most of my adult life, I've had a work commute of one-and-a-half hours per day, minimum. Cities are great, but becoming a parent has taught me to value simplification in life choices. Fewer restaurant options can be liberating, especially if they are high quality. Being part of a community is one of the best and most organic ways I know to connect with the various targets we're always trying to reach. Finding ways to help smaller clients break-through is richly rewarding. It's the old David v. Goliath attraction. I know the influence I have in my current post - I feel it everyday. I'm thrilled I've had the opportunity to experience a wide variety of creative environments. And I'm delighted to be exactly where I am right now.
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