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Invitrogen Picks SF Agency

PJA here has won the global Invitrogen advertising business after a review, the independent agency said today.

PJA will be responsible for all of Invitrogen's global communications, including creative and messaging platforms as well as branding and product advertising. The client is based in Carlsbad, Calif.

Mike O'Toole, PJA partner and director of account services, said his agency was excited to work with the company. "They are a key partner in the global life-science community and we're looking forward to helping grow their brand," O'Toole said.

PJA will report directly to Invitrogen CMO Mark Gardner.

Invitrogen provides products and services that support academic and government research institutions, and pharmaceutical and biotech companies worldwide. Billings and other contenders in the review were not disclosed.

Other clients of Cambridge, Mass.-based PJA include Novell, Boston Scientific, Akamai, Progress Software, MRO Software, IBM Healthcare & Life Sciences.