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February 9, 2006 - SF AMA: Super Bowl XL Buzz or Bust?  
5:30pm - 7:30pm
Pan Pacific - 500 Post Street
San Francisco

The SF AMA (American Marketing Association) Super Bowl XL Buzz or Bust?

Topic:
Metro Detroit is currently in the midst of a $17 billion dollar revitalization. Super Bowl XL will be a big coming out party for a new and exciting Detroit. Will your Super Bowl ad generate the "water cooler" conversation? Marketers will drop more than $150 million on Super Bowl commercials in 2006, but will the spots be good enough to make viewers want to speak out, tell others, discuss it on a blog or post a comment online? Did my $2.4 million ad create a buzz or blog comment? With new metrics on analyzing buzz, was the buzz positive or negative? Super Bowl draws around 140 million viewers for all or part of the game, but is the cost worth it? Do companies reach their intended audience? What about ROI? Are companies getting more sophisticated in tracking their ads and ad dollars or do companies view a $2.4 million Super Bowl ad as a branding exercise? Come hear a panel of industry professionals discuss the pros and cons of Super Bowl ads at the San Francisco American Marketing Associations February event.

Speakers:
Dante Lombardi – Executive Vice President, Group Creative Director - McCann Erickson San Francisco
David McGrane – President/Creative Director - Ozone Advertising
Ernie Lageson – Executive Creative Director - EuroRSCG Worldwide
Jon Soto – Senior VP Executive Creative Director - Publicis & Hal Riney
Jaime Williams – Former SuperBowl 49er Champion-

Location:
Pan Pacific San Francisco
500 Post Street
San Francisco, CA, 94102

Date and Time:
Thursday February 9, 2006
5:30-7:30pm